It is not that uncommon for already existing companies to need a rebranding. However, this is always better done with a help of an expert, which is just one of many reasons why you should contact a rebranding expert agency, and hire a consultant to assist you on the road to success.
First of all, getting your logo designed and hiring a brand strategist, are two very different things. When you are starting your own company, you will need a nice image that will help you get clients, which includes social media profiles, business cards, and a website. This image can be designed on a rather small budget from different places.
Designing a good logo is very important
With such a template process, you do not even have to personally know the one who will design your logo. However, this is usually considered as a ‘quick and dirty’ way to do it, and brands often need a bulletproof result.
Your finished designed logo can have a big impact on the bottom line of the success of your firm. Research has shown that there is an increase in adaptation and brand recognition, just from giving a rebranding effort (from 8% – 30%,). The fact is that 97% of first impressions are determined by the very design of your image.
The ones who have brand experience with legacy names and luxury have surely been through the fire when talking about brand training. So, if you hire a good consultant to help you out, you can rest assured that you will be in good hands.
Most of the time, the consulting will start with a series of questions, where your consultant will get to know you and your business. With asking the ‘why’ questions, your consultant will be able to get an objective look at your company in general, thus he/she will get to build an image that your company needs.
A good strategy always leads to success
Having an objective look on a different subject is very important since many people who start their own business are incapable of doing so since they view their business as their ‘baby’. With this said, having somebody alongside you, to snap you out of making rash and emotional decisions is a good thing.
Positioning your brand, simply means that you are putting your brand in the context of your firm, your audience’s perspective, and your competitive landscape. This also means that you will have to consider how the landscape looks with the brand and without the brand in it.
Developing your brand
To successfully develop or redevelop your brand, you will need to have successful research (surveys, etc), talent (the ability to design) and process (clearly communicated and defined steps). Not every agency is able to have all three capabilities, which is why not every agency succeeds.
You need to look through your previous work, but you also need to take a look through the leadership content before deciding the process to go with. However, having a short-term and a long-term plan at the same time is not a bad idea. The only thing you need to make sure is that the short-term plan will help you accomplish the long-term one.
While you do not have an obligation to, it is highly advised that you hire an expert to help you out, if you are planning to brand or rebrand your company. There are many good branding agencies out there, for example, with the corporate branding strategy by BrandQuest, your business is bound to bloom.